12 Social Media Do’s

1. Do Test and Try New Things
2. Do Create Content for Your Ideal Customer
3. Do Be Consistent and Post Regularly
4. Do Build Relationships and Engage with Your Followers
5. Do Schedule Posts
6. Do Optimize Your Profile
7. Do Vary Your Post Type
8. Do Narrow Your Focus to One Channel
9. Do Use Relevant Hashtags
10. Do Leverage Content Creation Tools
11. Do Utilize Holidays
12. Do Monitor Your Performance

12 Social Media Don’ts

1. Don’t Steal Images
2. Don’t Expect Instant Results
3. Don’t Take Haters Personally
4. Don’t Compare Yourself to Others
5. Don’t Obsess About Perfection
6. Don’t Spam in Groups
7. Don’t Be Fake
8. Don’t Focus on Vanity Metrics
9. Don’t Let it Consume Your Time
10. Don’t Ignore Comments
11. Don’t Be Overly Promotional
12. Don’t Engage in Drama

Branding vs Marketing